For some time now I have been shouting myself hoarse that distribution is the major impediment in the advance of the Nigerian movie industry and that any new investor should go there.
Well I want to use this space to commend Filmhouse cinemas and their distribution arm filmone for doing a lot for the Nigerian movie eco system. Not only are they the fastest growing cinema chain in the country. (At last count they had 8 cinemas with 25 screens and counting) with the lowest ticket prices (N500-N600) but they are proving to be one of the biggest financiers and distributors of “new nollywood” Nigerian movies.
Film one has helped finance some major movies in the last two, three years some of which include Lunch room heroes, Taxi driver, when love comes around, Out of luck, road to yesterday, Gbomo gbomo express among others. Many of their movies have gone into unexplored grounds in Nigerian story telling and have unearthed new and talented directors and actors who know how to depict a story in different ways unlike their “kpa kpa” counterparts in Alaba.
Some might consider this an abuse of the system where their films are given prominence over other films in cinema showing times but its a common system all over the world especially in Hollywood and Bollywood and such a system is needed here in Nigeria. At a time many investors have sad tales to tell about their involvement in Nollywood and despite the fact that not all their films have been hits, Film one has shown their commitment to developing the industry by financing more movies unlike the other cinema chains Silverbird and genesis deluxe which deserves commendation.